OKRs are one of those business ideas that are just simple enough to be dangerous. You think you understand it in a day, and you can see where your company is falling short: lacking focus and underdelivering. You see how clear, measurable goals could improve the situation.
Here’s the one sentence version: You set objectives, and for each objective come up with several key results that you can measure to see if you met the objectives. There’s a whole book for implementing this process in large organizations, and a mystique because of its association with Google’s early and frightening effectiveness.1